Shopify Plus & WooCommerce Developer for CRO, Speed, AI and API

I help established Shopify Plus and WooCommerce stores resolve slow performance, checkout friction
and low conversion rates while implementing AI automation and scalable API integrations.

I also support WordPress and Webflow-powered brands with custom development and long-term optimization.

15+

Years in Development

$300K+

Earned on Upwork

286+

Projects

13,413+

Hours

Top Rated

Upwork

100%

JSS

Senior eCommerce Development and Optimization

I combine platform development, conversion thinking, performance engineering and automation-so improvements work together instead of creating new technical debt.
01

Shopify Plus Development

Liquid, Online Store 2.0, custom themes and apps, checkout extensibility, Shopify Functions, subscriptions, headless commerce and migrations.
02

WooCommerce & WordPress

Custom themes, plugins, custom post types, ACF, checkout and payment integrations, headless setups and ongoing support.
03

AI, API & Automation

OpenAI API, AI search, recommendations, support automation, REST, GraphQL, webhooks, ERP, CRM, WMS, payment and shipping integrations.
04

CRO, UX & Performance

Product, cart and checkout optimization, mobile CRO, A/B testing, Google PageSpeed, Core Web Vitals, LCP, INP, CLS, TTFB, caching, CDN and database optimization.

Technical improvements measured in business outcomes.

Performance numbers matter when they reduce friction, increase conversion and give your team back time. Every engagement starts with the highest-impact bottleneck.

Results vary by store architecture, traffic, implementation scope and market conditions.
90+
PageSpeed

Improved from under 60

+18%
Checkout CVR

Shopify Plus optimization

1.8➜3%+
Conversion

WooCommerce store

18+hrs
Saved Weekly

AI search + support

Built for real businesses, not portfolio theatre.

Selected eCommerce and CMS work spanning custom integration, performance, product discovery and maintainable content systems.

01

Shopify Plus & eCommerce integration

Current Boutique

A scalable resale-fashion commerce experience supported by custom platform integration and reliable ongoing development.

02

Shopify development & optimization

Minotaur Fight Store

Responsive storefront development, product discovery improvements and performance-focused eCommerce implementation.

03

WordPress, Elementor & responsive development

Central Coast Bride

A maintainable editorial platform with structured content, responsive implementation and an intuitive publishing workflow.

Modern Where it Matters.
Stable Where it Counts.

Commerce & CMS

Shopify Plus, Shopify, WooCommerce, WordPress, Webflow

Development

Liquid, PHP, Python, JavaScript, React.js, Node.js, Vue.js, MongoDB, MERN

Integration

REST API, GraphQL, webhooks, OpenAI API, Algolia, Klaviyo

Performance & Delivery

Core Web Vitals, Cloudflare, Git, Figma

Direct, Accountable and Built for Long-Term Work

Upwork clients consistently highlight commitment to quality, reliability, collaboration, clear communication, professionalism, solution-oriented thinking and attention to detail.

No ghosting. No shortcuts.
Reliable long-term support.
More value from every hour.

A Top Rated senior full-stack developer with 15+ years of professional experience and a Software Engineering background.

I work directly with established brands, SaaS businesses and agencies that need clean architecture, clear timelines and personal accountability-from technical audit through implementation and ongoing improvement.

15+ years of professional development experience

Software Engineering degree

Upwork Full-Stack WordPress Developer certification

Upwork since 2016

Top Rated and 100% JSS, only while currently accurate

Direct individual accountability with additional development/QA support when project scope requires it

Frequently Asked Questions

Everything you need to know before we turn your ideas into results, from understanding my process and services to knowing what you can expect at every step.
01. What services do you offer?
I help businesses build, improve, and optimize digital experiences through web development, UI/UX design, CRO, performance optimization, and custom integrations.
Yes. I analyze your website’s user journey, design, content, and conversion points to identify opportunities that can improve engagement, leads, and overall conversions.
Absolutely. I can work with your existing website to improve its design, performance, responsiveness, accessibility, SEO, and conversion experience without rebuilding everything from scratch.

I start by understanding your business goals, target audience, and current challenges. From there, I plan the structure, design, development, testing, and optimization to make sure the final solution supports your goals.

Yes. I can provide ongoing support, updates, improvements, and optimization after launch to keep your website performing smoothly and aligned with your business needs.

Got Questions?
We’ve Got Answers.

Here are some common questions about my services, process, and approach. Find clear answers about how I work, what you can expect, and how I can help your business improve its performance, create better digital experiences, and achieve measurable growth.
Clear communication.
Practical solutions.
Confidence at every step.

What Is Limiting Your Store’s Growth?

Share your store URL and primary technical bottleneck. I will identify the highest-impact opportunities across development, CRO, UX, speed, AI automation and API integration.